Segara Coffee Launches in Reno with Indonesian Beans
The new roasting company brings previously unavailable Indonesian coffee cultivars to local wholesale and retail channels.
Updated on Oct. 16, 2026 in Coffee
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Reno coffee drinkers now have access to a new roasting operation as Segara Coffee launched in 2025. The company imports Indonesian arabica cultivars that have not previously been available in the United States.
Why it matters
The company brings specialized, direct-trade Indonesian coffee to the local market after the founder spent a decade studying the specific soil and ecosystems of the region.
Segara Coffee began operations in 2025 after the founder completed 1 decade of intensive research into Indonesian soils and ecosystems. The firm now supplies these previously unavailable cultivars through both wholesale and direct-to-consumer channels.
The players
Esther Singer
The scientist and former biotech executive who founded Segara Coffee in Reno.
Segara Coffee
A Reno-based roasting company that imports and sells Indonesian arabica coffee.
The details
Founded by Esther Singer, a former scientist at Lawrence Berkeley National Laboratory and product director at Twist Bioscience, the company maintains direct relationships with Indonesian producers. The business focuses on sourcing specific cultivars and unique processing methods that were previously absent from the domestic market. Residents can access these products through local wholesale channels or by ordering directly from the company.
Timeline
Segara Coffee was launched by founder Esther Singer in 2025.
The Truckee Meadows View
Segara Coffee represents a departure from the valley's typical industrial and logistics-based growth by introducing a specialized, boutique agricultural supply chain. This move reflects the broader shift in the Truckee Meadows economy toward diverse, niche-market businesses.
Local coffee enthusiasts can now source Indonesian arabica varieties that were previously unavailable in the United States. Residents and wholesale partners can contact the company directly to access these specific cultivars.
The takeaway
Local coffee consumers interested in single-origin products should watch for these Indonesian cultivars hitting regional wholesale and retail shelves. The business maintains a direct-trade model, meaning the quality and availability of these beans are tied directly to the founder's specific relationships with overseas producers.
Further reading
For more on the local café scene, see our Coffee section.
Source note: This article includes information reported by Daily Coffee News by Roast Magazine.
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