Ameriprise to Match Red Cross Gifts on Veterans Day
Give through redcross.org on Wednesday, November 11, to have your donation matched dollar for dollar.
Updated on Nov. 10, 2026 in Philanthropy
Donors who give to the Red Cross through redcross.org on Veterans Day, Wednesday, November 11, will have their gifts matched dollar for dollar by Ameriprise Financial, up to $100,000 total. Residents of Northern Nevada and people across the country can take part.
Why it matters
Red Cross volunteers in Northern Nevada have already responded to 99 home fires and helped 296 people so far in 2026, and the match is aimed at keeping that local disaster response funded. The matching pool is capped, so the timing of gifts on the day counts.
Red Cross volunteers in Northern Nevada have responded to 99 home fires and helped 296 people so far in 2026, already above the 85 fires and 271 people for all of 2025. Ameriprise's match is capped at $100,000, and the source does not say how fast that cap will be reached.
The players
Ameriprise Financial
Financial services company that is matching Veterans Day donations to the Red Cross up to $100,000 and contributes more than $250,000 a year to Red Cross disaster work.
American Red Cross
Humanitarian organization whose Northern Nevada chapter responds to home fires and runs the Service to the Armed Forces program for military families.
The details
Ameriprise Financial will match donations made to the American Red Cross of Northern Nevada and nationwide, up to $100,000 combined, on Veterans Day, Wednesday, November 11. Gifts must be made through redcross.org that day to qualify. The Red Cross says its Service to the Armed Forces program provides confidential emergency communications around the clock for service members and families, and that it has supported military members for more than 140 years.
Timeline
2020: Red Cross begins its tally of home fire responses in Northern Nevada.
2025: Red Cross volunteers respond to 85 home fires and assist 271 people in the region.
Wednesday, November 11, 2026: Veterans Day match window for donations through redcross.org.
The Truckee Meadows View
Red Cross volunteers have responded to 681 home fires and helped 2,519 people across Northern Nevada since 2020. The 2026 count of 99 fires already tops the 85 recorded in 2025, so this Veterans Day match lands during a heavier year for local response.
If you want your gift doubled, give through redcross.org on Wednesday, November 11, since donations made on other days are not part of this match. A gift made that day to the Northern Nevada chapter's work reaches the same local response effort that answered 99 home fires this year.
The takeaway
Ameriprise's match is a one-day opportunity, so mark November 11 and give through redcross.org that day to have your gift counted. The Northern Nevada response numbers show the local demand for that money is already high this year.
What happens next
Veterans Day, Wednesday, November 11, 2026, is the single day donations made through redcross.org qualify for Ameriprise's dollar-for-dollar match, up to $100,000 combined.
Further reading
For more on how local groups channel giving into community needs, see Philanthropy coverage across the Truckee Meadows.
More information
Give through the Red Cross donation page for the Veterans Day match on November 11.
Source note: This article includes information reported by Kolotv.
